Tracer Lenticular Graphics

Custom lenticular printing adds a jaw-dropping addition of dynamic animated imagery to any environment. Tracer’s lenticular graphics are superior to traditional lenticular products due to a portfolio of patented print technologies and a staff assembled from some of the industry’s most trusted experts.

The big picture starts with the little picture. Every lenticular print is made up of millions of dots, which form lines to match the lenticular lens. Proprietary screening allows us to print the smallest dots, resulting in the cleanest effects.

You’re either in-register or you’re not. Precision-aligned dot printing produces a precision line array, which creates the visual architecture of our prints. This line array must match perfectly to the lenticules of the lens.

Let’s roll. Lenticular graphics depend on the quality of the lens. Tracer uses the highest quality lens materials, with an option that is roll-able, less expensive, high definition and much easier to handle and transport than typical industry-standard products.

Lenticular Effects

Tracer’s award-winning lenticular graphics create a high-impact visual experience that far exceeds that of traditional printing. It’s so much better, it’s in a class of its own.

Full Motion Video

Full Motion Video simulates a short video clip. A series of movie frames or sequential still images are integrated to present motion. Selecting the correct frame sequences from a video or set of stills allows us to create the illusion of viewing an entire range of animation as if it's live video. An up/down direction is the only option we recommend.

3D

Tracer’s true volumetric 3D creates the illusion of the depth of a live scene. Some elements appear to be coming off the page, and others seem to be buried within the background of the scene.

Flip

The most versatile of all the effects, Flip involves the dynamic swapping of two or three images or a segment within an image. This effect is best at presenting before and after, or a quick transition from one image to another. Best used in an up-and-down direction for hand-held applications, but also works well in a side-to-side direction.

Morph

Morph transforms one image into another and works best when the images are similar in shape. A morph is a great way to show a logo or product changing from old to new. Best used in an up-and-down direction for hand-held applications, but also works well in a side-to-side direction.

Zoom

Zoom can bring an element from the background of an image to the foreground. The Zoom effect is perfect for highlighting specific products or important messages. Best used in an up-and-down direction for hand-held applications, but also works well in a side-to-side direction.

Hybrid

We know your artwork doesn't always fit in one of these categories. After we review your art, we may suggest an effect that is completely unique. You share your vision with us. Then we take it from there to develop your custom effect optimizing the artwork you provide. Best used in an up-and-down direction for hand-held applications, but also works well in a side-to-side direction.

Our Process

1. Client Inquiry

Email or call us to get things rolling. Together we’ll determine the best path forward. You may be ready to send over artwork. You might want to discover new creative possibilities, or you just might need a consultative partner to help you define what the outcome looks like and to map out the options to get there.

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2. Creative Consultation

The success of a lenticular project relies in large part on the quality of the artwork. Since many of our clients are new to the process, we make ourselves available during creative development. We will recommend applications and help optimize art for the best animation to tell your story. Tracer is an industry leader in the development of intellectual property and partnering with Creatives. Consulting with Tracer early in the creative process enables you to maximize the efficiency and impact of your vision. We will listen to your needs and work with you to create inspired solutions.

3. Artwork Delivery

For large-format lenticular prints, we request that artwork be delivered as layered Photoshop files at a minimum of 200dpi. For small format lenticular prints, we request that artwork be delivered as layered Photoshop files at a minimum of 300dpi.

Small Format Design Guide Large Format Design Guide

4. Proofing

Proofing is a multi-step process that begins with the creation of an electronic proof simulating the chosen lenticular effect. Upon your approval, we will generate a hard copy contract proof. With proof approval, final production begins. Please note, jobs with fewer than five pieces do not require a hard copy proof (unless requested).

5. Production

Depending on quantities, we complete most jobs in 5–10 working days or sooner. For jobs with custom finishing requirements, or high quantity large format lenticular projects, extended timelines may be required. Rush jobs will be accommodated at no extra charge when possible.